
The A-Class
The Mercedes-Benz A-Class: What can we say other than what a truly amazing piece of automotive engineering.
Somehow, Jordi Aros’s life has always revolved around one thing: cooking. First with a job in a kitchen as a teenager, later an apprenticeship as a chef and then Jordi Aros enhanced his cooking skills and gastronomical knowledge with the necessary management expertise. Jordi has worked alongside renowned chefs such as Martín Berasategui (three Michelin stars) or Joan Bosch (one Michelin Star). He seemed to have found just the right recipe for his career. But then he went on a journey that changed everything.
Mercedes-Benz Classic is exhibiting two outstanding automobiles from the company’s own vehicle collection at the Pebble Beach Concours d’Élégance 2018. This collection is unique in the automotive industry in terms of its importance and size. It includes spectacular racing and record-breaking cars as well as research vehicles and production cars from every era. The two vehicles on view at the Pebble Beach Concours d’Élégance clearly illustrate the breadth of the company’s interpretation of automotive sportiness in the 1930s: the Mercedes-Benz 500 K Special Roadster from 1934 stands for the highly elegant aesthetics of a sports car, which the Stuttgart brand provided with customised coachwork bodies. The W 125 record-breaking car from 1938, on the other hand, recalls the numerous race victories and speed records of the Mercedes-Benz Silver Arrows in that era.
The Vision EQ Silver Arrow show car celebrates its world premiere. The one-seater vehicle is an homage to the record-breaking W 125 car from 1937.
“Over 80 years ago, the historic Silver Arrows demonstrated that Mercedes-Benz was a pioneer when it came to speed thanks, among other things, to their streamlined shape,” says Gorden Wagener, Chief Design Officer at Daimler AG. “The Vision EQ Silver Arrow draws on that legacy. Intended for acceleration and driving pleasure, it embodies Progressive Luxury and provides an insight into the future of our design. As a result, the show car drives the design idiom of our new EQ product and technology brand to the top.”
The EQ brand is shaped by the avant-garde, distinct aesthetic of Progressive Luxury. This arises from the combination of a previously unknown beauty, the conscious clash of digital and analogue elements as well as the seamless merging of intuitive and physical design.
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