For the first time ever Mercedes-Benz presented a new car on the Consumer Electronics Show (CES) in Las Vegas: the CLA Coupé.

At the world’s largest consumer technology show the new CLA Coupé celebrated its world premiere. Equipped with the latest version of the infotainment system MBUX that – besides intelligent language recognition – now can also be operated by hand gestures, the CLA is not only a design icon, but also one of the most intelligent cars on the road.

From MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the new CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and new functions for the Intelligent Drive driving assistance package.

CLA 250:
Kraftstoffverbrauch kombiniert: 6,3–6,1 l/100 km;
CO₂-Emissionen kombiniert: 143–140 g/km.⁴

Mercedes-Benz Fashion headed to Istanbul in September to explore the Spring/Summer collections from the Turkish harbour city. The platform highlighted Turkey’s rich fashion heritage with fresh interpretations of classic designs. Throughout the week, the designers presented collections celebrating self-expression and individuality.

With over 30 shows presented at the modernist Zorlu Performance Art Centre Mercedes-Benz Fashion Week Istanbul continued the Mercedes-Benz commitment to championing emerging designers.

This year, Mercedes-Benz further explored and championed its global fashion engagement by supporting a spectrum of emerging design talent in 57 countries across the globe. In 2018, @MercedesBenzFashion revisited successful platform favourites, such as Mercedes-Benz Fashion Week Tbilisi, Mercedes-Benz Fashion Week Berlin, and Mercedes-Benz Fashion Week Australia while exploring a number of new ones for the first time ever – from Mercedes-Benz Fashion Week Istanbul, to Oslo Runway, to Mercedes-Benz Fashion Week México. Throughout, Mercedes-Benz Fashion collaborated with some of the most talented international content creators and digital influencers.